Partners & Clients
Selected Testimonials
“We collaborated with Culture at a critical time following the launch of our new brand identity and corporate rebranding. Culture's approach was marked by genuine care, allowing them to delve into the essence of the individuals driving our business. The results underscored the need for a blend of technological and physical solutions to boost our communication effectiveness. With their guidance, we also gained insights into critical cultural aspects requiring attention and identified opportunities for employee rewards and recognition.”
Ying McPherson
Chief Commercial Officer, Unifi
“A compelling strategy starts with being purposeful about aligning your brand’s values with your customers’ core values and beliefs. The foundational ethnographic research we conducted in 6 countries with Culture helped us develop a deep understanding of the core values that drive our most valuable customers’ fitness behavior. These insights provided the context for VBP’s creative brief, which helped them in the early conception phases of the Be More Human campaign and Freak Show Super Bowl commercial."
Nicole Adriance
Global Insights Manager, Reebok
“We hired the Culture team to help us refine our brand positioning and gain further clarity into our brand purpose. Culture developed a research plan which included in-depth qualitative and ethnographic research to supplement the quantitative research that we had previously conducted. Through these efforts, we uncovered the rich emotional territory that our brand occupies in the mind of our consumers. Further, it provided us with a deeper understanding of our core guests and their values."
Jonathan Muhtar
CMO, Captain D's