Everyone wants growth.
But institutionalized beliefs and assumptions within organizations – no matter how well-intentioned – can sometimes obscure the most promising opportunities.
We must make the necessary effort to see through the eyes of our customers and stakeholders. This in turn requires understanding their worlds, their needs, and the cultural context in which they live and breathe. With real empathy. In short we must understand their values, and cultivate our relationships with them on this basis.
Reaching across the divide that separates world views isn’t easy.
Doing so requires assembling the right team of experts with relevant experience. It requires primary and secondary research both within and outside the organization. And it often requires going into the field to test hypotheses and seek actionable new ideas.
All this makes it possible to deliver breakthrough insights expressed in ways that stakeholders can understand, align their efforts around, and actualize. This is what is required for the innovation and growth everyone desires.
Cultivate Shared Value(s).