social responsibility

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Empowering a New Era of CSR: Customer Social Responsibility

Corporate Social Responsibility has been a mainstreaming trend in business for the past decade or more. The intentionality of corporations to make it a point to use their resources as a source of social good is a direct reflection of evolving cultural values. To quote Ryan Honeyman from the B Corp Handbook, “Business is, for […]

March 4, 2015

In Perspectives

The Currency of Kindness: Bringing The Love To Drive Brand Growth

Kindness has historically not been a term immediately associated with business. In fact, one might argue that such a soft word is counter-intuitive to winning, which (at least in the past several decades) has been the primary focus of corporate leadership and connected directly to things like delivering shareholder value, which is directly related to […]

January 7, 2015

In Our Beliefs

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