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A World of Customers is Sustainable, a Consumer World Isn’t

Customers Not Consumers

We believe that “consumer” is a kind of four-letter word. When we hear it we can’t help but wonder if people are really thinking critically about what they’re saying.

October 17, 2012
In Our Beliefs

Brands Should Be Who They Say They Are

BP_Oil-Spill

Successful brands are associated with products, services or offerings that deliver on the brand promise. Brand claims and customer experience must demonstrably coincide.

October 14, 2012
In Our Beliefs
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