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What’s the Real Point of Brand Purpose? A Perspective on Purpose Alignment and Activation.

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Having spent the last 16 years working with a cornucopia of legacy brand and marketing organizations helping them connect with their customers and develop truly relevant innovations and communications, I’ve seen the business mindset evolve in so many positive ways. At some point in recent business history, there was a demonstrative shift in consumer brand […]

March 11, 2016
In Perspectives
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