Last year we completed what ended up being an intensely inspiring project… Our client identified a customer group that they realized they hadn’t been serving to their fullest potential because it is a “target” that they knew very little about. Not only were they profoundly aware of this knowledge gap, but also that their ethnocentric point of view […]
Do Brands Really Have The Power To Change The World?
Here is the one true thing I know about humans having studied them in action and been one myself for many years: we are essentially “good.” Whether we all know it or not, we share a light of truth that binds us to one another in a spirit of belonging whereby we all have the […]
Empowering a New Era of CSR: Customer Social Responsibility
Corporate Social Responsibility has been a mainstreaming trend in business for the past decade or more. The intentionality of corporations to make it a point to use their resources as a source of social good is a direct reflection of evolving cultural values. To quote Ryan Honeyman from the B Corp Handbook, “Business is, for […]