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Culture Spring 2014 Event Series:
The Secrets of Creating Emotional Connection with Your Target Customer

Adam TabachnikoffPart One: May 16, 2014
Driving Global Brand Performance Through Localized Cultural Research

Please join us for an invitation only, limited access event, May 16th 2014 from 2pm – 4pm at illuminarium for the first in a series of informative events for Atlanta’s top business leaders. We will feature a case study presentation of an innovative new approach to emotional brand building combining qualitative and quantitative methods to Target, Explore and Align Your Brand’s Products and Services for you Most Valuable Customer.

Adam Tabachnikoff, Senior Director of International Marketing for Church’s Chicken® and Texas Chicken® will outline the real business value of this approach for his brands and franchisees across a portfolio spanning over 25 countries. In his talk, he will describe how deep qualitative research allowed the brands to continue CHURCH'S-logoTexas-Logointernational growth with over $370 million in annual sales outside the US, adding 6 new countries and 75 new stores in the past 2 years.

Organizations are encouraged to bring leadership from their Marketing team along with Research/Customer Insights to learn how these teams can work hand in hand to facilitate global brand performance.

Seats are limited. Please RSVP today to secure your participation.

828 Ralph McGill Boulevard Suite W5
Atlanta, Georgia 30306