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March 2016

What’s Fueling “The Bern?” The Secret Every Marketer Should Know…

As Cultural Strategists, we invest our time and attention understanding the context that drives human behavior: the macroforces, societal trends and ultimately the resulting cultural values shifts that have a tremendous impact on how we exist in the world. This context influences the choices we make: from big life decisions and lifestyle preferences to our behavior in the marketplace. The political marketplace has increasingly become a cultural focal point and …Read More

What’s the Real Point of Brand Purpose? A Perspective on Purpose Alignment and Activation.

Having spent the last 16 years working with a cornucopia of legacy brand and marketing organizations helping them connect with their customers and develop truly relevant innovations and communications, I’ve seen the business mindset evolve in so many positive ways. At some point in recent business history, there was a demonstrative shift in consumer brand (and B2B) corporate culture. Affirmed by studies and books like Grow by Jim Stengle – the …Read More