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May 2014

What Ford’s and Chipotle’s Recent Actions Reveal About Their Values

Values matter. That’s the message that comes through loud and clear in recent moves by Ford and Chipotle. In Ford’s case, they took on Cadillac by spoofing their ‘Poolside’ ad with an #Upside ad that calls attention to the values that Ford espouses, while mocking Cadillac’s blatant materialist bent. Meanwhile, over at Chipotle, they are actually raising food prices to keep up with rising costs, and not shying away from …Read More