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March 2014

Social Media and the Return to Accountability

The chart above displays a shift in how human beings experience transactions, plotted over a period of time since the Industrial Revolution. With the rise of one-way mass messaging it’s no surprise that personal interaction and one-to-one dialogue took a nose dive while a faceless (and relatively powerless) consumer was encouraged by corporate sales strategies. Nor is it surprising that we’re returning to a period of high accountability and high …Read More