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May 2013

A Letter from James Cash Penney to JCPenney

In recent weeks, the saga over the fate of JCPenney has been all over the media and advertising industry trade publications, most recently with a warranty spat involving a customer unhappy with a defective engagement ring. We’ve been tracking the situation and decided to dig into the history of the brand and its founder, James Cash Penney, to look for opportunities for the brand to realign itself with the values …Read More